MyWave: turning the old world of CRM on its head

MyWave personalises the relationship between businesses, customers and things. We flip the old Customer Relationship Management (CRM) model on its head. MyWave CMR (Customer Managed Relationship) allows dynamic two-way relationships where the customer is in charge of their data and the experience.
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MyWave Holdings Limited – the high tech startup founded two years ago by New Zealander and former SAP North America CEO Geraldine McBride – has successfully oversubscribed a second round capital raise of NZ$4 million to support rapid offshore growth.   >>> Read More




17 September 2015

The age of the business ecosystem

By MyWave Chief Experience Officer Amy Johnson

In this age of fast paced technological innovation and fickle consumer demand, how do you maintain competitive advantage?



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About MyWave

Really putting customers at the centre of the relationship

MyWave CMR technology platform

Geraldine McBride, MyWave's founder and CEO

MyWave’s revolutionary digital technology re-imagines the customer experience. We put a personal assistant, called Frank, in your pocket to help you get what you want, when you want it, with greater information and control.

Businesses can delight their customers with frictionless, contextual digital and physical experiences – increasing sales and loyalty.

MyWave combines leading digital technology with a blend of Customer Experience Design Thinking and Jobs to Be Done processes that reimagine the customer and brand experience.

MyWave gives your business an ongoing capability for customer-centric innovation. Customers ‘Pull’ the experiences they want – giving you deep insight into their real-time needs and preferences.

MyWave gives your business the power of Real Time Market Data. Because you know what your customer wants you can provide instant relevant contextual offers and promotions personalised to them (B2i), as well as customers signalling what they want directly to you (i2B).

MyWave enables Advertising 2.0 via customer opt-in for promotional, informative, inspiring and entertaining content – further generating two way engagement and brand loyalty.

Because your customers are in charge of their own data, they become active participants in creating value for themselves and your business. With MyWave you can co-create, share and crowd-source with your customers, weaving their devices or ‘Things’ into seamless services and outcomes. The Internet of Things (IoT) + MyWave = Ambient Harmony.

Business highlights

MyWave is at the cutting edge of fundamental changes that are radically transforming the relationship between enterprises and their customers. Mobile devices are powering a consumer revolution. MyWave has first mover advantage in personalising the customer/brand relationship with a well-developed and highly scalable cloud-based platform.

MyWave helps enterprises monetise new and existing value networks by providing real-time, personalised, sales-focused offers in context with an individual customer’s preferences. With MyWave, enterprises are able to dynamically innovate and customise offers to individual customers, enabling the customer to ‘pull’ or the brand to ‘push’ relevant experiences.

MyWave is viewed as a market leader in the categories of social CRM/CMR (USD20.4bn), VRM (Vendor Relationship Management, USD24.9bn), IoT (Internet of Things, USD7.1trn) and a great example of IDC’s Platform 3.0 (USD 3.8trn) or Gartner’s Nexus of Forces (USD 104bn), converging Mobile, Cloud, and Big Data with living Little Data and Social. Early partners include Deloitte, Accenture and Ctrl-Shift Digital Practices.

MyWave is enjoying triple-digit growth. Our customers are those enterprises that are either fast moving digital disruptors or businesses which are being digitally disrupted wanting to move up the value chain from selling ‘stuff’ to creating value based around personalised relationships with individual consumers.

Corporate structure

Founded by Geraldine McBride, former President of SAP North America, MyWave’s organisational design is based on The Connected Company. We are a podular organisation – agile, customer-focused, scalable, not siloed. Offices are registered in New Zealand, Australia, with further expansion underway.

Growth strategy

Currently well funded by existing private investors, MyWave is focused on global growth with opportunities for new investors in the near future. .MyWave’s strategy is to continue to increase valuation, with a longer term goal of an IPO or company sale.

More information

Prospective customers, partners and investors can email Geraldine McBride at

The MyWave Vision

The Big Shift – How to survive and thrive in the new Experience Economy

MyWave Vision Image

More than 40 percent of today’s Fortune 500 companies will no longer exist a decade from now, writes MyWave founder and CEO Geraldine McBride.

Four major ‘inflection points’ – the explosion in mobile devices, the radical change in the buying patterns and expections of millenials, the ‘new normal’ of a post Global Financial Crisis world economy, and the rise of the ‘Experience Economy’ – are combining to propel a major shift in the way enterprises interact with customers – and vice versa. Read the MyWave vision of how enterprises can survive and thrive in the emerging online world by embracing new thinking and new technologies…Starting NOW.


MyWave People

Geraldine McBride - MyWave CEO

Geraldine McBride - MyWave founder and CEO.

Geraldine McBride is a former CEO and President of several regional divisions of SAP (North America, Asia Pacific, Australia New Zealand), and senior Vice President and Global Head of Applications and BPO (cloud mobile and outsourcing services) for Dell .

She is a leading international expert on IT and business strategies in the context of digital disruption and change. Among many international speaking engagements she has addressed the World Economic Forum and the European Union, and has appeared on the cover of Chief Executive Magazine as one of a dozen leaders in the vanguard of forging a new global economy. She was the winner of the 2013 World Class New Zealand Awards in the category of Information and Communications. In addition to her role as CEO of MyWave, Geraldine holds a number of public company director appointments. These include National Australia Bank (NAB), Sky TV and Fisher & Paykel Healthcare.

MyWave Chairman Phil Norman

Phil Norman - Chairman.

Phil Norman is a leading New Zealand expert and advisor on technology company commercialization and governance. Career highlights include a high profile role as the founding chairman of Xero Limited, one of New Zealand’s most successful publicly listed technology companies. He served as chairman of the New Zealand Venture Capital Association during 2002 and 2003 and for six years was a member of New Zealand Trade and Enterprise Beachheads Advisory Board. His current director roles include chairman of Loyalty New Zealand Limited and chair of NZAX listed VMob Group Limited.

Tim Cook, MyWave Non-Executive Director

Tim Cook - Non-Executive Director.

Tim Cook is the Managing Director of Collins Asset Management Limited; an Auckland based private equity and investment company. Collins Asset Management Limited has a number of investments in medical, technology, property, executive recruitment and the motor industry. Tim has been with Collins Asset Management Limited since 2003, when he was initially a business advisor to the Chairman, and subsequently became a Director and CEO of Primecare Retirement Villages. He then oversaw the sale of that business in 2005, following which the Collins Group became a private equity organisation.

Tim is a Director of a number of companies within and outside of Collins. He is Chairman of Team McMillan BMW Limited, Team MINI Limited and Rolls Royce Motor Cars Auckland. He is also Chairman of SaferSleep NZ Limited and SaferSleep USA and The Auckland Heart Group, New Zealand’s largest private cardiology practice. He is a Director of MyWave Limited and MyWave Holdings Limited, Cook Executive Recruitment Limited and a Director of NZX listed Veritas Investments Limited and its subsidiaries - Mad Butcher Limited, Nosh Group Limited and The Better Bar Company Limited. He chairs the Remuneration Committee for Veritas and is a member of the Finance and Audit Committee. He is also a Director of NZAX listed VMob Limited. His earlier management career includes senior retail and operational management roles in the supermarket, retail, franchising, food and fashion industry sectors.

MyWave CTO James Ladd

James Ladd - CTO.

James Ladd is a highly experienced software developer and software development team and project leader. He has developed software products across multiple domains, from securities trading to multi-player games. He is an international technical speaker and the creator of the Redline Smalltalk programming language.

Amy Johnson MyWave Customer Experience

Amy Johnson - MyWave Chief Customer Experience Officer.

An avid technology entrepreneur and young millennial visionary who is graduating with MA (hons) Business from The University of Edinburgh.

Joe Pine MyWave advisor

Joe Pine - Special Advisor MyWave Board.

A cofounder of the management consultancy Strategic Horizons LLP, and an internationally acclaimed author, management advisor and authority on experience staging. He is the author of Mass Customization: The New Frontier in Business Competition, and co-author of The Experience Economy: Work Is Theatre & Every Business a Stage. The terms “mass customization”, “experience economy” and “demand chain” all started with Joe and his work.

Doc Searls MyWave advisor VRM

Doc Searls - Special Advisor MyWave Board.

Doc is President of the Searls Group, senior editor of the Linux Journal, and director of ProjectVRM at Harvard’s Berkman Center for Internet and Society, which supports companies working towards customer empowerment. He is a co-author of the landmark Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge, which is based on his work with ProjectVRM. The new ideas and concepts behind such terms as VRM (Vendor Relationship Management) and ‘the markets are conversations’ stem from Doc and his work.